The old method of analyzing your stream traffic was this awkward combination of the Twitch revenue page and the stats page. Flipping between the two was an absolute pain in the ass and you didn’t get all the necessary information to really go full-on crazy data scientist.
But things are better now!
As of today Twitch has launched the improved channel analytics page and is promising to improve it throughout the year!
Now, I know I’m supposed to be writing the How to Stream on Twitch and Succeed series right now, but this was too important to wait!
So what do the analytics even show?
First and foremost is a UI change for the graph. Now you can quickly swap between timeframes and up to five categories. The categories start as average viewers, live views, new followers, subscriptions and revenue. But let’s say you are a relatively new streamer, you don’t really need to see subscriptions and revenue yet.
Well then, each category has a menu that allows you to swap with a different metric that may be more useful. Here you’ll find things like clips created, clip views, average chatters, average chat messages and more.
Affiliates and partners will be happy to discover that revenue information is now a big focus of the page. This section will show not only your total estimated revenue for the time period, but also breaks it down by type. All it takes is a quick glance to see if bits are doing better than subs now, but you will also be able to see how they compare to the previous period.
Listed alongside your revenue sources you’ll find a list of your top 5 streams. You can sort by Average Viewers, New Followers or New Subscribers.
And beneath that, you’ll find top viewed clips for that same time period. This is only sorted by the number of views at this time but still great in my opinion. Not only will you see if a clip became popular you weren’t aware of, but you can see which games and moments your viewers are actively engaged with.
A breakdown of your subscribers is the remaining category (well, for now at least), and it’s broken down by sub tier with the revenue split and sub points for each tier.
Now, don’t expect much variety on your revenue split, as most streamers are going to be sitting at 50/50 for a long while.
Sub points, on the other hand, are only useful for partners for now. Currently, one of the ways Twitch enforces its unethical and immoral class system for its content creators is to limit affiliates to a single emote per tier.
Partners get emotes based off a number of sub points they have. For example, 100 tier 1 subs be 100 sub points, which 9 unique emotes for that channel. Tier 2 subs are worth 2 points and 3 is 6 points. You can see how many sub points are needed to unlock different emote slots over at Twitch’s Subscriber Emoticon Guide for Partners which does a terrible job of actually explaining what the hell a sub point actually is.
Has Twitch Gone Too Far?
That’s about it for now, but since they are going to be working on it throughout the year expect new and exciting additions in the future. Personally, I want to be able to see not only which streamer my viewers come from, but what game they were watching, or maybe even what category or game do they watch most. You know, while we’re at it, tell me the GPS location of Android users and geofences to see when they exit their homes while watching. Oh, boy the creepy lawful evil data scientist inside of me is going to have some fun!
Evil cackling aside, what would you like to see on Twitch’s new analytics page?