How to set the Best Goals for Professional Twitch Streaming

Nobody takes the same road to professional Twitch stardom as any other streamer. We each have different Twitch goals and we’ll each have different complications that will affect the trip. However, As long as we know the right direction we will get there.

Nearly 50 years ago, acclaimed film director Stanley Kubrick had a disastrous series of complications that led the achievement of his life’s goal: to change the world through film.

After five critical and commercial failures in a row, Kubrick was ready to throw in the towel and never work on film again. It was only after his brother, a known member of the Communist party, was finally threatened by members of the CIA did Kubrick decide to use his production assets from 2001: A Space Odyssey to film the world-changing “live” broadcast of Neil Armstrong walking on the Moon.

Thankfully, the current administration isn’t going to send the CIA after any of our families.


So, goal setting, where do we begin?

We are living in the age of the thing.
Everything else has either been discredited or destroyed.

Why do you want to stream?

The best insurance that success in streaming is achieved is reminding yourself of making progress toward it every day. We’re going to make a one-page goal worksheet
to help with that.

For the first line write Reasons why I want to stream

These can be anything you can imagine, anything that can motivate you on the days where you won’t want to stream.

  • Hanging out with friends on my virtual couch is fun.
  • I talk while playing video games anyways.
  • Maybe you can’t get this piece of code or artwork finished without someone watching.
  • Viewers are a lot like coworkers and you enjoy having coworkers.
  • Having cool VODs and clips to show people and edit into YouTube videos is fun.
  • Being unemployed, some form of disability or something else that keeps you at home playing video games anyways.
  • I wander around busy downtown areas with a camera pointed at myself talking aloud to nobody in particular on a typical night and I’d like to have a legitimate reason to do so.
  • The Father of the Abyss, Manus needs to die without you getting hit on your SL1 build punching only, no rolls or parries, and when he does I’ll have the video evidence to prove it.
3 works well with 1.
These seem reasonable.

What is and how to set a goal?

Beneath those reasons you wrote, write SMART Goals:

You may have heard of these before, it’s a pretty traditional method of goal setting. We don’t want to give ourselves goals that seem reasonable that can’t be completed. I’m going to use average viewer count for this example goal, but you can use anything that fits the bill!

SMART stands for:

  • Specific: Think of wanting to hit 75 average viewers vs wanting alot of average viewers.
  • Measurable: Average viewers is measurable using the new Twitch Analytics page I wrote about and you can compare different time frames. Example, you can measure your average viewers per stream, or you can see which days of the week are most popular for you or which times of the day.
  • Relevant: Getting 5 dates through Twitch is a specific, measurable goal. It is not relevant, despite tangential relationship to your popularity.
  • Time Bound: – Let’s set our goal for “1 year”. That’s pretty reasonable for categories and games with over 5,000 viewers on the regular. Smaller categories like retro may want to set 2 years.

What do I do with this?

Keep this page near where you stream and try to take a look at it once a day. Plan your streams, social networking, etc the question “What can I do today to make progress toward my goal?”

For longer-term goals, hitting that achievement may seem impossible. 2 years to reach 75 average viewers is really far away.

Let’s break it up and assume we have absolutely zero viewers to begin.

  • 2 years is 24 months.
  • That’s 3.125 average viewers a month.

By the end of your first month, your goal is having 3 average viewers. Does that sound better?

Maybe it doesn’t.

Maybe you expect to progress less linearly. That’s expected, after all, you don’t know what the hell you are even doing the first month!

We can use a ramp to accelerate our goal closer to the end when it will be easier to get more viewers.

  • Our target points are now 25%, 50%, 70%, 95%, 100%
  • Translated to actual average viewers that’s 18.75, 37.5, 52.5, 71, and 75.
  • Previously, 18.75 would have been at the 6-month mark, let’s move it to the 1-year mark instead.
  • 6 more months to grab another 18 seems fair at that point.
  • Now we really push to get another by the end of 3 months.
  • 2 more months for another.
  • Finally, we finish our goal month only focusing on getting 4 more average viewers and planning a celebration stream.

Always reward yourself, and your viewers, for hitting a goal. No matter how arbitrary the goal.

What if I don’t know if I’ll make it that long?

Then we can give ourselves smaller goals. That’s fine. I’m not sure anyone begins streaming planning on being a career streamer within 2 years (it’s not measurable!).

Try a goal of 5 average viewers in 6 months. Maybe viewers aren’t a focus, you’d rather have a higher active chatter count, or clips created, or be hosted more often.

Even goals not related directly to streaming can be measured!

Why not have a goal of having 1 art commission per month streamed live by the end of the year?

You can even track the engagement of Twitter followers!

What do you think, do you have any personal goals for your stream yet? Anything different than what I’ve listed above as a reason why you stream? Let me know below!